During the 2010 ATWS panel on Visual Storytelling, NomadsLand debuted a video co-production it created in conjunction with Florida’s Dragonfly Expeditions. The project was designed to instruct tour operators and tourism boards how to create “signature films” and interactive marketing campaigns to use visual  storytelling in establishing direct relationships with potential travelers through ads and social media.

Founder Davin Hutchins said, “Creating simple yet compelling storylines through video about these companies and destinations is really the future of adventure travel. Emphasizing environmental stewardship, triple-bottom-line values and soft adventure in the language of video will be key as the industry goes mainstream.”

From Dragonfly’s blog:

The Labor Day weekend of 2010 brought an exciting opportunity to Dragonfly Expeditions: Our company was selected by  NomadsLand among several contestants to have a professionally produced video shot and edited to be presented at the ATTA World Summit in Scotland in October of 2010.  Davin Hutchins from  traveled to South Florida to capture the sights and sounds that exemplify Dragonfly Expeditions’ journeys and philosophy.

Nomadsland has a unique approach to filmmaking which became very apparent to us when we saw several examples of their work. Their goal is to curate, create and distribute visual media that raises awareness and support of businesses, foundations and NGOs seeking to reshape our planet for a better future by telling inspirational stories of the greening of business, responsible tourism, sustainable global development and the advent of social capitalism.  The goal of the 3-day shoot with Dragonfly Expeditions was not to come up with a mere “clip”, but rather an actual short film or “micro-documentary” which would explore in-depth what the values are that make Dragonfly Expeditions stand out and that drive the relationships our company entertains with its clients, staff, vendors and friends.

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