During the 2010 ATWS panel on Visual Storytelling, NomadsLand debuted a video co-production it created in conjunction with Florida’s Dragonfly Expeditions. The project was designed to instruct tour operators and tourism boards how to create “signature films” and interactive marketing campaigns to use visual  storytelling in establishing direct relationships with potential travelers through ads and social media.

Founder Davin Hutchins said, “Creating simple yet compelling storylines through video about these companies and destinations is really the future of adventure travel. Emphasizing environmental stewardship, triple-bottom-line values and soft adventure in the language of video will be key as the industry goes mainstream.”

From Dragonfly’s blog:

The Labor Day weekend of 2010 brought an exciting opportunity to Dragonfly Expeditions: Our company was selected by  NomadsLand among several contestants to have a professionally produced video shot and edited to be presented at the ATTA World Summit in Scotland in October of 2010.  Davin Hutchins from  traveled to South Florida to capture the sights and sounds that exemplify Dragonfly Expeditions’ journeys and philosophy.

Nomadsland has a unique approach to filmmaking which became very apparent to us when we saw several examples of their work. Their goal is to curate, create and distribute visual media that raises awareness and support of businesses, foundations and NGOs seeking to reshape our planet for a better future by telling inspirational stories of the greening of business, responsible tourism, sustainable global development and the advent of social capitalism.  The goal of the 3-day shoot with Dragonfly Expeditions was not to come up with a mere “clip”, but rather an actual short film or “micro-documentary” which would explore in-depth what the values are that make Dragonfly Expeditions stand out and that drive the relationships our company entertains with its clients, staff, vendors and friends.

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Climate change has become one of the most complex and pressing environmental issue of this century. But while many of us agree that we must do something, the challenge sometimes seems great. What small action can you take to make a difference? Go Zero. The Conservation Fund’s Go Zero program makes it simple for individuals, corporations, or even entire communities to first measure their carbon dioxide emissions, learn helpful ways to reduce those emissions, and then offset the remainder by planting trees.

Did you know?

Estimates are that as much as 50% of the increase in atmospheric carbon dioxide over the last 50 years may be due to the effects of changing land use patterns. In the United States alone, we lose more than two million acres of forests, farmland and natural landscapes each year to development. And in the Lower Mississippi River Valley, more than 20 million acres of native forestland have been cleared in the last century.

While restoring America’s forests alone will not stop global warming, given the scale of the effort required to tackle climate change, we need to pursue new technologies that help us reduce our footprint and at the same time, recognize and use the tools we have at our fingertips.