This groundbreaking ATTA Webinar was with Davin Hutchins, founder of NomadsLand. NomadsLand is an interactive marketing company and video publishing platform for socially- and environmentally-conscious tour operators, tourism boards and adventure travel firms. In this crash course, Davin explained how to develop an overall video marketing strategy, how to produce a definitive “micro-documentary,” how to partner with fellow tour operators and tourism boards on co-productions, how to set up your own HD video shop for under $5,000 and how to syndicate your microdocs and video in widgets that actually book reservations. ATTA professionals work in an increasingly competitive landscape. To rise above the noise on the web, travel professionals and sustainable destinations must master video and social media. Give your future guests vicarious travel experiences online that convince them to come to you.