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Tedesse Meskela (Black Gold) Talks Fair Trade
(4.00 out of 5)Posted by: NomadsLand Associate Editor
Posted on: December 15, 2009
Posted in: Agriculture, Fair Trade, Video
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“Our hope is one day the consumer will understand what they are drinking. Consumers can bring a change if awareness is given to consumers. It is not only on coffee, all products are getting a very low price – and the producers are highly affected.”
On the top floor of an office block in the centre of Addis Ababa in Ethiopia you might find Tadesse Meskela. As the General Manager of the Oromia Coffee Farmers Co-operative Union, Tadesse spends most of his time flying around the world meeting coffee buyers who will pay his farmers a better price than that set by the international commodities exchange.
Tadesse’s responsibility cannot be under estimated. He represents 101 Co-operatives and the livelihoods of over 74,000 coffee farmers, which including their families is over half a million people. His relentless determination and drive to help them comes from his upbringing.
